Maruti Suzuki launched its Grand Vitara model in India in 2022. It received a lot of attention in the SUV segment from the day it was released. But in 2025, its sales decreased by 6%. Especially, the April 2025 sales figures have shown a decline on a Year-on-Year (YoY) basis when compared to the previous year. In this article, we will learn in detail why the sales drop occurred, other SUV cars competing with the Grand Vitara and what customers have said about this car.
April 2025 Sales: Grand Vitara Struggles
In April 2025, Maruti Suzuki’s Grand Vitara model sold only 7,154 units. This is a decrease of about 6% in sales when compared to 7,651 units sold in April 2024. Along with this, the first quarter of 2025 sales figures also show a continued decline from 15,784 units sold in January, it fell to 10,669 in February and further to 10,418 in March.
The decline in sales is believed to be due to the following reasons: the vehicle’s starting price of ₹11.42 lakh, which seems high to customers; increased competition with hybrid technology rivals like the Hyundai Creta and Toyota HiRider coming with more features and price advantages; and the lack of any new design changes or feature updates in the Grand Vitara model in the last few months is the main reason for the decline in sales.
Grand Vitara 2025: Key Features
| Feature | Details |
|---|---|
| Price | ₹11.42 lakh to ₹20.68 lakh (ex-showroom) |
| Engine | 1.5L Strong Hybrid, Mild Hybrid & CNG |
| Mileage | 19.38 km/kg (CNG) to 27.97 km/l (Hybrid) |
| Seating Capacity | 5-seater + 373 litres boot space |
| Colors | Nexa Blue, Splendid Silver, Arctic White, Granite Grey |
Why did sales fall? 5 reasons
- The first reason is the high price of the vehicle. With a starting price of ₹11.42 lakh, the Grand Vitara is unable to compete with more highly regarded rivals in the same price range like the Hyundai Creta and the Toyota HiRider.
- Second, it lags behind in hybrid technology. While the Grand Vitara’s strong hybrid model returns a mileage of 28 km/l, the Toyota HiRider offers a range of over 500 km with the same mileage, making it even more attractive to customers.
- Third, the Grand Vitara continues to use the same design and interior layout that was introduced in 2022. But competitors, especially the Hyundai Creta facelift, have come to the market with new and improved designs.
- Fourth, the lack of safety features. The Grand Vitara does not offer premium safety features like Level-2 ADAS, which does not meet the expectations of current customers.
- Fifth, the CNG variant is not well-received in the market. Its mileage is very low at 19.38 km/kg, while another Maruti model, the Tourer, offers a mileage of 25.51 km/kg, which is why customers choose it more.
Customer Reviews: Pros & Cons!
- The Maruti Grand Vitara is praised among customers for some excellent features. Mainly, Maruti’s wide and reliable service network (over 5,000 dealers) makes vehicle maintenance easy. Moreover, the hybrid options significantly reduce petrol costs. Moreover, the vehicle’s features like panoramic sunroof and 9-inch touchscreen offer a premium experience.
- However, some drawbacks are also a concern among customers. In particular, the third row of seats is not suitable for adults due to the limited space. The high price of the hybrid models is also said to be a drawback. Additionally, users have criticized the video quality of the 360-degree camera provided in the vehicle for being in need of improvement.
Conclusion
The Maruti Grand Vitara is currently facing a lot of challenges to compete with its competitors in the market. This SUV, which starts at a price of Rs. 11 lakh, lacks key features like Level-2 ADAS, advanced interior and better hybrid technology, which makes it a weak point in the competition.
However, Maruti is expected to launch a facelift version of this model in the latter half of 2025. If this new model comes with more features and improvements, it could bring the Grand Vitara back to the forefront.
