Maruti Invicto: Maruti Suzuki launched its premium hybrid MPV model Invicto in 2023 at a starting price of ₹25 lakh. Although this car has many features including excellent hybrid technology, luxury features, and modern amenities, its sales have declined significantly in 2025. Especially in April 2025, only 201 units were sold, which was the lowest sales month for this car.
The main reason for this decline is the high price. Due to the ex-showroom price of more than ₹25 lakh, people are hesitant to buy this car. Since other cars are available at the same price with more amenities and advanced features, this MPV is not very attractive. To overcome this, Maruti Suzuki has offered some offers (discounts, trade-in bonuses), but even they could not increase sales.
As a result, the future of the Invicto is now in doubt. This has become a big lesson for Maruti Suzuki and a necessity to re-establish themselves in the premium segment.
Maruti Invicto Sales Figures (2024-2025)
| Month | Sales (Units) |
|---|---|
| November 2024 | 434 |
| December 2024 | 825 |
| January 2025 | 556 |
| February 2025 | 380 |
| March 2025 | 294 |
| April 2025 | 201 |
Why is Invicto failing? 5 main reasons
High price
The starting price of the Maruti Invicto is ₹25.51 lakh (ex-showroom), while its top-end model costs up to ₹29.22 lakh. Similarly, the price of rival MPVs like the Kia Carens starts at ₹10.45 lakh. Due to this, customers decide against the Invicto when they see the price difference.
Low value
Despite the fact that the Invicto has hybrid technology and some modern features, customers do not find it to be a fair value for money. Their view is that popular and reliable models like the Toyota Innova Hybrid can be bought at the same price.
Design Obsolete
Even in 2025, the Invicto has not received any facelift update or exterior improvements. As a result, the car has lost its appeal in terms of looking and feeling new.
Lack of ADAS
Most modern cars have Level-2 ADAS (Advanced Driver Assistance Systems) features. But the Invicto lacks such modern safety features, which is why customers are holding back.
Maruti’s “Premium” Brand Issue
Although Maruti has tried to market this car as a premium arm in its Nexa showrooms, the name Maruti has been etched in the minds of people as a “budget” brand till now. Due to this, they are hesitant to buy a Maruti car above ₹25 lakh. These reasons are the main reasons behind the decline in Invicto’s sales.
Maruti Suzuki Offers (2025)
While the offers offered on the Maruti Suzuki Invicto for the month of April 2025 were appealing to some customers, they did not make a big difference in sales.
In particular, Invicto’s Alpha model was offered a direct discount of up to ₹25,000. In addition, customers who exchange their old vehicles for a new one got a ₹1.15 lakh scrap bonus or ₹1 lakh exchange offer. Moreover, this hybrid air battery has been given a warranty of 8 years or 1.6 lakh km. Despite these offers, the Invicto’s sales could not increase as they did not match the expectations of the customers.
Invicto vs Kia Carens
| Feature | Maruti Invicto | Kia Carens |
|---|---|---|
| Price (₹ Lakhs) | 25.51 – 29.22 | 10.45 – 19.45 |
| Engine | 2.0L Hybrid (186PS) | 1.5L Petrol/Diesel |
| Mileage | 23.24 kmpl | 16 – 21 kmpl |
| ADAS | No | Level-2 Available |
| Seating | 7-Seater | 6/7-Seater |
Kia’s USP
The key selling points (USP) of the Kia Carens are its high-tech features. Even at a price tag of up to ₹15 lakh, this MPV offers features like ADAS (Advanced Driver Assistance Systems) and Panoramic Sunroof. Additionally, 360-degree camera and ventilated (cooled) front seats further enhance the travel experience. These high-end features strengthen the Kia to compete with the Invicto.
Advantages of the Invicto
Hybrid Performance
The Maruti Invicto is a strong hybrid model. Its excellent mileage is a major strength. It is designed to give a mileage of up to 23.24 km per liter of fuel, which is excellent when compared to other MPV cars in the same price range.
Spacious
This MPV offers 550 liters of boot space. This makes it very useful for large families or trips that require carrying a lot of luggage.
Top Features
The technological features in the Invicto enhance the travel experience. These include a 10.1-inch touchscreen infotainment unit and a 7-inch digital driver cluster.
Furthermore, for the convenience of passengers, features like wireless mobile charging, sun roof, and dual-zone climate control are also provided. These features make the journey more comfortable and modern.
Customer Reviews
- Pros: Many users praise the hybrid mileage of this car. They mention that it can travel more than 23 km per liter of petrol. Moreover, the fact that it can travel 7 people easily and comfortably is also reported as a major strength.
- Cons: At the same time, some users accuse the price of this car of being too high. The fact that safety features like ADAS are not provided at a cost of more than ₹25 lakh is said to be a major drawback. Furthermore, the exterior design of this car is similar to the Toyota Innova, and it has also been criticized for lacking uniqueness.
Future: Can the Invicto be revived?
With Maruti facing a serious shortage in Invicto sales, some key changes are needed to make this MPV popular with customers again. First, since the price of this car is very high, re-pricing it in the range of ₹20-₹25 lakh could help increase sales.
At the same time, since competitors are offering Level-2 ADAS (advanced safety features), it is important to add such features to the Invicto as well. This will help boost customer confidence.
Also, the exterior design needs a refresh. The addition of new headlights, taillights and graphics will give the car a fresh look, which will attract customers again.
If all three are implemented, the future of Maruti Invicto has a good chance of becoming bright again.
Conclusion
Buying a Maruti Invicto is suitable for those who are ready to spend more than ₹25 lakh, who want good mileage in hybrid technology and Maruti’s maintenance service. But at the same price, MPVs like Kia Carens and Toyota Innova have more amenities and safety features, so they take precedence over the Invicto when comparing value for money. Therefore, based on a holistic assessment, there may be alternatives to the Invicto.
