Thar Roxx SUV with Dolby Atmos Spatial Audio Launched.

Mahindra Thar Roxx AX7L variant now features Dolby Atmos technology in its 9-speaker sound system developed by Harmon Kardon. With this, the vehicle is the world’s first SUV to offer 4-channel spatial audio directly in the cabin. This new feature has been developed in collaboration with Mahindra and Dolby.

While off-road vehicles usually have a rugged look and strong performance, Thar Roxx not only offers these features but also provides an environment that spreads music across boundaries. That is, while traveling, the music sounds surround the passengers in the cabin in multiple directions and layers. This allows passengers to get a unique sound experience that fully perceives the music according to the vehicle’s configurations.

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Live music experience in the vehicle – New feature with Gaana App

Passengers can stream Dolby Atmos supported songs directly through the Gaana App that is pre-installed in the Thar Roxx vehicle. Listening to music has become much easier as there is no need to connect any external devices. Now, you can adjust and play your music playlist for your journey at the touch of a button. All these features can be handled directly and conveniently through the 10.25-inch infotainment display on the vehicle’s dashboard. This further enhances the travel experience.

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Faster production to meet customer demand

Mahindra has increased its production capacity as the Thar Roxx vehicles with Dolby Atmos spatial audio feature have received more than expected response. This is expected to reduce the waiting time for customers to buy this vehicle. In the current automotive market, the more advanced the infotainment system of a vehicle is, the more it signifies the quality and premium experience of a vehicle. In this context, Mahindra has also realized that technologies like Dolby Atmos 4-channel spatial audio are attracting more attention from customers.

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Spatial Audio for a Three-Dimensional Music Experience

Spatial audio is a technology that brings a new evolution in the sound experience. In which each sound is placed in precise locations around the passenger. This creates a three-dimensional sound environment. It is better than the traditional surround sound method because it is not limited to fixed speaker channels. Instead, it provides the ability to transfer sounds to very precise points in a 360-degree area. This gives content creators in the fields of movies, music, gaming, etc. greater freedom and sophistication to place sound in desired locations.

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Thar Roxx with efficient features

The Thar Roxx is already a complete SUV that comes with many modern technological features. It has many facilities including a 10.25-inch touchscreen infotainment system, automatic climate control, and Level 2 ADAS (Advanced Driver Assistance System). These make the travel experience more comfortable and safe. The starting price of the Thar Roxx vehicle is set at Rs. 12.99 lakh (ex-showroom). With the addition of Dolby Atmos support, there is an expectation that this will also lead to a change in the price, but there is no official announcement about it yet.

The Mahindra Thar Roxx has also added a wholesome infotainment experience to an off-road SUV by incorporating the new Dolby Atmos spatial audio technology and other modern features. It is designed to suit the new generation who want to enjoy music, travel and technology at the same time. The Thar Roxx has become an ideal choice for those who want to get style, performance and technological amenities in one vehicle. This new initiative by Mahindra to meet the expectations of customers seems to be a significant change in the Indian SUV market.

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